Bernay’s methods of manipulating the public to instill fear of an ever-present danger in people’s minds were quickly adopted by U.S. agencies, allowing those in positions of authority to exert more control over what Bernay dubbed “The Mass Mind.”

In his book Propaganda, Bernay proposed: ‘Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.’ This assertion is still valid today, as it was when Bernays first made it in the 1920s. Poisoning-producing corporations have always been able to infiltrate major institutions and control their narrative in the field of medical science, including dentistry.

Christopher Bryson contacted Edward Bernays while he was writing “The Fluoride Deception.” According to Bernays, persuading the American people that fluoride is healthy was child’s play.

Not everyone was as eager to join the fluoridation movement. Because fluoride had been used for years to kill coyotes, kill cockroaches, and poison rats.

Some of the people against fluoridation were actually dentists, and the American Dental Association suppressed them for their support of safe water. If they worked for the public health service, they got fired. If they were team players and kept silent, their job was kept and secure. Thus, many who knew better kept quiet out of fear.

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