“Now, this is the main character, right here. He’s called Ash Ketchum, and again, it doesn’t make a difference what I say, it’s what their own material says. I’m going to tell you how they describe him. Listen to this:

‘An energetic and determined ten-year-old who’s a little too competitive and he’s obsessed with catching all Pokemon and driven to become the world’s foremost Pokemon master.’

And you know, every time that your children watch this program, whether it’s a video, whether it’s a cartoon, whether it’s a comic book, no matter what it is, they hear this mantra, this rap song, that’s played over again. And it says, ‘I will travel across the land, searching far and wide, each Pokemon to understand the power that’s inside.’ And then, it’s enchanted to them. ‘Gotta catch them all, over and over and over and over again.’ Well, do you know what it does? It fuels your child’s cravings for more cards, more books, more videos, more movies. It’s designed to do that. That’s what we call enchanting.”

The lecture can be watched here.

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